Here in the US, Pinktober is in full swing. The flight attendants are wearing pink dresses, shirts and ties. Every store has a pink section with goods promoting awareness for breast cancer, and even the whitehouse went pink.
There’s something about all this that renders me uneasy, and it’s taken me a while to figure out why. It’s not the promotion of awareness of breast cancer, and it’s not the cryptic “don’t tell any men what this means” facebook status games, although they bother me for a whole other reason not least of which is that men can get breast cancer too, but it’s deeper than that.
I recently read this piece which summed up a lot of what I thought about breast cancer awareness campaigns, and pink products eager to jump on a (profitable) bandwagon. And it is all of that, and more.
When the Viking showed me this series of images, I knew that’s what it was. Pinktober glamorises breast cancer. Pink is bright and happy and while I understand the choice of colour, it also doesn’t really reflect what breast cancer is like for those who have suffered it. These images do.
Take a moment. Have a look. Let them sink in.
Do you support Pinktober? What do you think of it?