We need your help.
A tagline is crucial to placing your business within the market. So how do you choose one? That’s where so many of us get stuck.
A tagline should express:
- Your mission
- Your promise
- Your brand
A blog, just like any business, needs to capture the attention of its audience, it’s desired customers: You
KiKi & Tea has been running for over 2 years now and during that time has undergone many different changes. Some of them you will have noticed, some probably not so much. We have had features of the website come and go, changes to the layout and design (many of which were due to breaking the theme), writers join and (sadly) leave.
KiKi & Tea has changed from being the community blog space we originally intended and has become something completely different.
To that end our original tagline “Our space is your place” doesn’t apply so much anymore, and was always a little cryptic to begin with, but our latest one “for the love of writing” doesn’t seem to quite resonate either.
I asked the blogging community to give me feedback on the current tagline and on my suggestion for the new one – “read something new”.
I got varied responses, from “What does KiKi & Tea actually mean?” To “Opinion. But considered. That’s what I think of when I think of KiKi & Tea.” (Thank you, Kelly Exeter) with a recurring suggestion in between: ask your readers.
So that’s what I’m doing – I’m asking you.
What do you think of when you think of KiKi & Tea? Can you come up with a tagline for the site? And while we’re on the topic, what else would you like to see around here?
