Video: Dove’s Sneaky Action Against Photoshop
March 27, 2013 in Body, Body Image, Celebrity, Entertainment, Fashion, Health, Style, Technology
As part of the Dove “Real Beauty” campaign, they devised a clever way to sneak the message directly into the hands of those who can change our retouching culture. In case you can’t watch the video, Dove used a popular Photoshop plugin site to put up their free “Beautify” plugin that appeared to make the model’s skin glow. Instead what it did was undo all the photoshopping done to revert the image to the original and add the message “Don’t manipulate our image of real beauty”. What do you think of this campaign?
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