As part of the Dove “Real Beauty” campaign, they devised a clever way to sneak the message directly into the hands of those who can change our retouching culture. In case you can’t watch the video, Dove used a popular Photoshop plugin site to put up their free “Beautify” plugin that appeared to make the model’s skin glow. Instead what it did was undo all the photoshopping done to revert the image to the original and add the message “Don’t manipulate our image of real beauty”. What do you think of this campaign?
This week I read something that really resonated with me by Mia Freedman. She wrote that her wheels fell off, and she was struggling. I loved the post. It hit me so strongly I actually sent her an email to say so, as well as writing this. The post immediately resonated with me as I’ve been having a bit of a tough time of it the past few weeks, almost everything that could go wrong has, but even more than that, this part particularly stood out: The media – particularly magazines – have always exploited the female fascination with the perfect. [...]
Magazines used to represent to me, as a teenager, everything I loved about journalism. I had the sale dates of Girlfriend and Dolly, then Cosmopolitan and Cleo,on my calendar until my early 20s. The excitement I used to feel as I saw this month’s cover girl was something I wish I could’ve bottled, especially when I lose inspiration to write or feel like I have no idea what the hell I’m going to write each week. I would read each magazine, cover to cover, and sometimes even cut out the beauty or lifestyle articles for inspiration – kind of like [...]
Once upon a time, I loved reading magazines. OK, it was not that long ago, maybe 6 months ago. I had to stop buying them because I needed to save every single cent I had for my trip to America. I was very upset by this as reading a magazine with a row (ok, maybe 2) of dairy milk in hand and ignoring everything and everyone around me was one of my favourite past-times. To clarify: I rarely purchased the weekly rags, just Madison, Shop Til You Drop, Marie Claire and Good Reading (I still get this one). Oh, and [...]
This picture was released this week to promote the swimwear line from the Kardashian Collection on the Bruno Schiavi Facebook page. Yes, it’s the Kardashians, again. They’re in swimwear. Cue eye rolling and exasperated sighs. Apart from the obvious photoshopping (perfect skin, hair, Kim’s hips noticeably slimmed), two things stood out to me. Firstly, why is Khloe Kardashian Odom always covered up? Is it because they think she is the “fat one”? Every picture I see promoting this clothing line has her more covered up than the other two and I find it really offensive. This “cover up” is also evident in [...]
There is non-stop talk in the media about body size, shape and image. It permeates everything – television, magazines, radio, websites…We cannot seem to escape it and, boy, do I want to. I’m sick of it. I’m sick of hearing about it, sick of reading it about it. People throw around these patronising phrases designed to make women feel better about themselves “real women have curves”, “big is beautiful”. There’s two distinct camps – the larger bodied women with the catch cries about how men love curves, and the thin women who don’t want to be compared to boys because [...]