Fashion photography traditionally captures one beautiful moment in time, a carefully posed, lit, moment. Just one moment. But what happens when it’s not just one moment? What happens when the photo comes to life? Introducing the new trend in fashion photography: cinemagraphs. About cinemagraphs: A Cinemagraph is an image that contains within itself a living moment that allows a glimpse of time to be experienced and preserved endlessly. Visual Graphics Artist Kevin Burg began experimenting with the .gif format in this style in 2009 but it wasn’t until he partnered with photographer Jamie Beck to cover NYFW that Cinemagraphs were [...]