Carefree Forced To Defend ‘Acti-Fresh’ Advert

July 17, 2012 in Body Image, Current Affairs, Entertainment, Film & TV, Gender, Health, News

Carefree have been forced to defend their latest advertisement for the product Acti-Fresh after the Advertising Standards Bureau received numerous complaints. NineMSN reports: Carefree has been forced to defend its new ad that shows a naked woman and uses the words “vaginal discharge”, saying it is a celebration of the female body. The Advertising Standards Bureau (ASB) received complaints about the ad for Acti-Fresh liners as soon as it was launched last night. In the ad a naked young woman discusses vaginal discharge in a white room, her body artfully hidden behind a bunch of white flowers. The ad uses [...]