Can personal blogging survive monetisation? According to a recent article: No.
Quick, someone tell Nikki Parkinson, Carly Jacobs and Kayte Murphy, because I don’t think they got the memo.
That’s not to say there aren’t valid points made in the article, there certainly are. It can be difficult to maintain a life and a blog, especially regarding where to draw the line between the two. I’ve often found it difficult to draw boundaries between what I will share and what I won’t, and the boundary I’ve managed to maintain (mostly) is that I only share information about myself, not others.
But other people may not realise what those boundaries are, and I’ve certainly copped “don’t put that on your blog!” from people at parties or during dinner. Which I always think indicates to me that they don’t actually read my blog, or they would have realised by now that’s not my style. After all, who am I? Gossip Girl? No one cares what my friend said at lunch unless it’s universally applicable and my friend is the Dalai Lama (which does happen sometimes, especially with my best friend, because let’s face it you kind of have to be the Dalai Lama to have put up with me for the past 20 years).
I’ve never been able to maintain any kind of style blog due to, as the article quite rightly points out, not being able to wear a new outfit every day. Or, more specifically, every week. I even find it difficult to participate in #EverydayStyle because I feel like I’m constantly caught in a state of reruns. Then there’s the endless problem of finding someone who is willing to take an outfit photo of you and can actually take a good one (in my experience, not usually the same people).
But the thing about blogging, and why it is so much more interesting than traditional media for people like me, is it is an insight into the lives of regular people. It’s life porn. And I just don’t believe you can be successful as a blogger without giving people that insight.
No, life won’t be perfect all the time, but that’s kind of what we, as readers, are counting on.
It’s no surprise my most popular articles of all time have been the ones where I let people in on my deepest, darkest secrets. Or let my walls down (not that they are really walls to begin with, more like sheer curtains) and let people in.
Some blogs are actually built entirely on the premise that the person who is writing it does not have a perfect life – Kerri Sackville’s Life And Other Crisis is exactly that, and incredibly successful in doing so.
With the increase of social media and the ability for regular people to reach cult or even celebrity status, we’re breaking down the meticulously created facade traditional media have spent so many years painstakingly shoving down our throats. And, to me, that’s a good thing. Hell, it’s a great thing.
Can personal blogging survive monetisation? Yes, I think it can. In fact, I think we’re all starting to catch on to advertising’s load of bullshit and are more than happy to accept paid advertising on websites to support the people we want to hear from being able to bring us their true stories and rose-tint-free lives rather than buying in to traditional media’s photoshop laden lie.
After all, we really just want to see people like us.
What do you think? Can personal blogs survive monetisation? Can personal blogs succeed?